• UCSBgauchos twitter avatar
    .@UCSB_Baseball scores season-high eight runs to close out Kleberg Bank Classic with an 8-6 win over Nicholls State… https://t.co/G6w9uIBvAs
    1 hour 57 min ago
  • UCSBgauchos twitter avatar
    Gauchos Fall in Extras to San Diego https://t.co/6JcLMkKBY7
    2 hours 9 min ago
  • ArtsandLectures twitter avatar
    When #TerryVirts became the commander of the #ISS, he took more photographs than any astronaut before him. Join him… https://t.co/qC7poJqEh8
    3 hours 12 min ago
  • ucsantabarbara twitter avatar
    Is it a good idea for the president to tweet? #UCSB political science professor John Woolley analyzes the use of Tw… https://t.co/f5vPjxAIrN
    6 hours 11 min ago
  • ArtsandLectures twitter avatar
    Featuring the world’s best films and videos on mountain subjects, @BanffMtnFest awes viewers with thrills and grand… https://t.co/rQgqEEoC8n
    7 hours 6 min ago
  • ucsantabarbara twitter avatar
    RT @allyaredas: Spent #UCSB’s Alumni Day of Service volunteering at #PupzAndPalz Rescue! My sister, dad and I made sure all of the dogs an…
    7 hours 28 min ago
  • ucsantabarbara twitter avatar
    RT @ShannonMcEttri1: #gauchosgiveback 726 boxes packed that equal 18,000 meals! https://t.co/U11765LbCR
    7 hours 28 min ago
  • UCSBgauchos twitter avatar
    Revamped Gauchos Win Back-to-Back Matches in Home Doubleheader https://t.co/jhnkYqqbPZ
    16 hours 9 min ago
  • UCSBgauchos twitter avatar
    .@UCSB_Baseball pitching staff combines to allow just one ER on Saturday, but Gauchos were narrowly edged out 2-1 b… https://t.co/XXMPf7zJMt
    18 hours 12 min ago
  • UCSBgauchos twitter avatar
    https://t.co/KqzqgGnFPM https://t.co/5Eb29pejx5
    18 hours 25 min ago
  • UCSBgauchos twitter avatar
    No. 17 UCSB Splits the Day with Win, Loss in Barbara Kalbus Invitational https://t.co/FjOu7m7yVi
    18 hours 44 min ago
  • UCSBgauchos twitter avatar
    Sweet Senior Night for UCSB After Thrilling Comeback Victory https://t.co/JvMB1rM2PU
    18 hours 45 min ago
  • UCSBgauchos twitter avatar
    https://t.co/MDKMoaJ0S9 https://t.co/q86tSC4ix0
    19 hours 32 min ago
  • UCSBgauchos twitter avatar
    https://t.co/7jIxHyvaT4 https://t.co/I1ZzkaW5oM
    19 hours 32 min ago
  • UCSBgauchos twitter avatar
    King Leads the Way as Gauchos Bounce Back at CSUN, 82-73 https://t.co/xetzeO9GgK
    19 hours 32 min ago

4/8/16

Inaugural Give Day at UC Santa Barbara launches new era of fundraising for campus
Monday, April 4, 2016 - 13:45
Santa Barbara, CA

students-srb.jpg

UCSB students at SRB

UCSB Give Day will usher in a whole new era of fundraising at UCSB.

Photo Credit: 

Matt Perko

give-day-coastlines.jpg

UCSB graduates at commencement

Photo Credit: 

Matt Perko

give-day-storke.jpg

Bicyclists ride in the shadow of UCSB Storke Tower

Photo Credit: 

Matt Perko

Hoping to reach alumni in their regular hangouts and foster closer connections that inspire lifelong philanthropic support of the campus, UC Santa Barbara is holding its first-ever one-day digital donation drive.

UCSB Give Day, set for 4/8/16, marks the university’s official full-scale entrée into social media fundraising. It’s also a tip of the hat to its massive base of young alumni — 45% of Gaucho alums graduated after 2000. The campus hopes to bolster private giving among this key group by meeting them where they are: on social media.

“Give Day is a 24-hour event where we’ll use social media channels and other digital tools to connect to our UCSB communities, but especially this younger community of alumni,” said Beverly Colgate, UCSB’s associate vice chancellor for development and the executive director of the UCSB Foundation. “Reaching out to younger alumni in the social media space is vital because it’s where they routinely socialize — it’s a space where they go for business and for pleasure. Social media outreach is being used at many institutions, so we’re right in the middle of this wave. This is a way to reach a constituency that is involved in non-traditional fundraising.”

A central aim of Give Day is to grow UCSB’s ranks of new donors — the goal is to increase that number by 30 percent — and alumni are a key part of the equation. Alumni giving is indicative of how graduates view their alma mater and an important factor in overall institutional excellence, according to Colgate.

That’s why, in a sense, Give Day is emphasizing new donors over new dollars, hoping to grow a bigger donor base that can be sustained well into the future. The inaugural effort is perhaps less about that single day than it is about what 4/8/16 will usher in: a whole new era of fundraising at UCSB.

“On top of increasing the number of donations we’re launching a new outreach for annual fundraising,” Colgate said. “Next we must sustain these donations from younger alumni annually. This is a beginning of social media fundraising for UCSB.

“For a while, email outreach seemed to be the end-all be-all,” she continued. “This is something completely different because on social media people are discussing issues and opinions — it’s a really engaged community online and results in a community conversation, which is very powerful. We want to do it right.”

The desire to do it right, and do it well, informed the core goals for Give Day, which also include building excitement within UCSB’s diverse digital communities about their experiences with the campus, and increasing participation among all campus constituencies — parents, friends and the community, in addition to alumni.

Give Day will promote the notion of Gauchos as a global community by taking the message beyond the physical space to the vast and connected network of UCSB alumni online. Gauchos are spread across the world, but in social media they’re always together, bound by shared memories of their time at UCSB.

Celebrating experience and memories as a means of honoring the Gaucho spirit, Give Day is also intended to rekindle and reinforce connections to UCSB and, ideally, to revitalize a sense of pride in the university that inspires philanthropy to the campus for years to come.

“Social media outreach is becoming an essential tool for connecting alumni, sharing inspirational stories and, most importantly, for sparking donations,” Colgate said. “By seeking increased participation and building community, we are building the next generation of UCSB philanthropists. Give Day is only the beginning.”

 

Contact Info: 

Shelly Leachman
(805) 893-8726
shelly.leachman@ucsb.edu

Topics: